Responsive Typography

7 User-Friendly Principles That Every Website Must Follow

1. Easy navigation

Route is the foundation of ease of use. An outwardly engaging site will be no decent on the off chance that the guest gets stuck while utilizing the site. In a study directed by Clutch, simple routes beat the rundown of “most valuable site highlights”. An incredible 94% individuals favor sites that give:

Effortless access to the content they want
Clear menu structure that provides easy maneuverability between pages
Ample navigation options to explore high volume content
Easy access to menus and shopping categories
Quick identification of pages
Breadcrumbs to assist navigation

The most likely scenario is that the users will leave your website if they don’t understand how to navigate it. To avoid such situations, make sure the main navigation menu options are visible on your website.

2. Quick loading

By “speedy,” we mean 2-3 seconds. That is constantly you need to hold your guests back from moving to another site. In the advanced time, quicker implies better. Page load time influences your site’s web index rankings and significantly influences consumer loyalty.

This positive experience is more likely to fuel conversions and increase online sales. These aspects culminate in a positive experience that generates good word-of-mouth and increases your brand popularity.

3. Organized layout

A clean, non-messy grid is an incredible asset to your website. A proper grid-based layout:

Helps structure your website design
Keeps your content well-organized
Aligns the elements on the page
Lines up your content into columns and sections
Provides a sense of balance
Provides visually-pleasing aspects

4. Consistent colors

Keeping a predictable variety plot is one of the hardest undertakings, all things considered. It is difficult to observe the varieties that your clients will collectively like. To improve on your errand, run a study, gather criticism, and conclude which varieties individuals like the most.

With hundreds of colors and shades available, it is easy to falter. So, follow these tips to be consistent with your color schemes:

Avoid combining extremely dark colors with light ones
Avoid using super bright and super dark colors
Ensure you pick the right color combination
Keep the color scheme as minimalist as possible

5. Visual engagement

Utilizing pictures and illustrations will help you create a web design that is appealing and user-friendly. At the same time, it is important to use pictures that match the theme of your website or application. Choose the wrong content, and your users may become confused. You should also use high-quality images because that’s what users prefer. Furthermore, illustrations are among the best methods to attract users’ attention. It helps to display the website theme and improve website usability.

6. Content relevancy

The whole world knows that “content is king.” But the truth is, it can be king only if it is relevant to your website. If not, the content is just mere words and sentences. To create relevant content:

Study your target audience
Understand why they are visiting your website
Define user scenarios to glean what they want from your content
Use simple, coherent, and lucid content
Use the right keywords to bring your audience to your website

7. Mobile responsiveness

A website that’s not mobile responsive will disappear into oblivion. This is the stark truth. Mobile responsiveness refers to a website or web page’s design that aligns with smartphones, laptops, and other devices.

In 2016, the global number of smartphone users surpassed nearly 2 billion. We are now in 2022. Imagine where this number would be now. More than 70% of your users will access your website through their mobile devices. Therefore, it is the responsibility of every designer to priorities the small screen as much as the big ones.

Mobile responsiveness includes:

Optimized images
Easy-to-click buttons
Mobile-first design approach
Mobile-friendly screen